The Project

Bravo’s approach to workplace wellness is rooted in what resonates most with a blue-collar audience: not changing your lifestyle, but maintaining the things you value in your life and your work. 

Our overarching campaign strategy positioned wellness as a way for people not to "get fit," but to stay strong.

My job was to define the campaign that could be translated into multiple touch-points — and then write the script for the campaign video and the digital ads and emails.

Animation

The centerpiece of the campaign was an animated rube goldberg machine, which demo-ed Bravo’s approach to workplace wellness by following a friendly red marble through a series of interactions (including a balloon ride and zip line).

View the campaign video here.