Elyse Kamibayashi
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Articles & Talks
How Writers Make Brands
Why writing is a powerful tool for creating brands, not just talking about them.
Copywriter Seeking Rejection
Lessons learned from a week of "no."
Talk Like a Man. Or a Llama. Or Jennifer Lawrence.
Voice and tone: what it is, why it's important, and how we can help you create one.
Bob, are You Tired of Your Brand's Emails?
How to write branded emails without making everyone unsubscribe.
Brand Marketing and Direct Marketing in the Age of Subscription
Why brand marketing may help brands win the subscription wars.
What's in a Name: Part I
Or: "How to come up with 649 names you won't use"
What's in a Name: Part II
Once you have a handful of names that you like, how do you decide which one is the one?
Mission, Vision, and Value Statements: Why They’re Not For Everyone
Your mission, vision, and values statements require more than a section of your About page.