Elyse Kamibayashi

Articles & Speaking


Why writing is a powerful tool for creating brands, not just talking about them.


Lessons learned from a week of "no."

Voice and tone: what it is, why it's important, and how we can help you create one.

How to write branded emails without making everyone unsubscribe.

Why brand marketing may help brands win the subscription wars.

Or: "How to come up with 649 names you won't use"

Once you have a handful of names that you like, how do you decide which one is the one?

Your mission, vision, and values statements require more than a section of your About page.